From the article, due out New Years Day, 2012...
"For the third year in a row (and In its third year in business), Revelation Fitness tops the Austin Fit Top 10 Trainers list.
MacDonald explains, “When I started the company I had a vision that all clients could and should have nothing less than a life-transforming experience. From the outside, from a results perspective, it was working.” Indeed, no one can argue with the amazing before-and-afters the company seems to churn out on a monthly basis. But from the inside? “We had about a 50% customer service satisfaction rating. That was a harsh pill to swallow when revenues were growing and people I’d trained myself from the ground-up were content.”
And now? “According to our surveys, customer satisfaction is up to 90%. We have systems in place to catch any dissatisfaction early so we can course-correct for the individual client. I spend about half my week making sure everyone is happy and on-track. In the end it’s just like Physique Transformation: it’s painful, your old friends aren’t gonna like your new ways, and you assume a ton of additional expenses knowing that it will be worth it in the end.”
And was it? If January is any indicator, MacDonald’s ‘crazy’ idea worked. “We are having the busiest month in our business’ history. The new team is amazing - lots of ex-military and people who transformed themselves - so are 110% committed to seeing this vision come to life at any cost. They bust their butts. It’s an incredible environment to work in.”
Indeed, on day of interview RevEx is bustling with 10 Trainers and ‘Client Managers’ (RevEx’s nutrition coaches) milling around cracking jokes before their team photo shoot. In a corner nearby a stunning, petite client doing her ‘After’ shoot chimes into our discussion. “12 Weeks ago I was in a size 12/14 and 30 lbs heavier. My marriage was on the rocks and I’d had liposuction and a tummy tuck. Now I walk in here in my 4 petite an d everyone is staring at me, thinking ‘some women must just have it easy’. Ha! It’s testimony to Mariah’s vision: to Reveal people and Transform their lives. Love her, hate her, say what you will about her – but you can’t deny that she has something that no one else in this town has and has shared it with allot of people, trainers and clients alike. She’s an entrepreneur's entrepreneur.”
